Alchemist, Innovator, Engineer, Scientist, Visionary, Transformer, Wizard, Shaman, Catalyst, Conjuror, and Sorcerer
The Magician strives to make dreams come true through somewhat mystical ways. They have the ability to take people on a journey of transformation through the experience of a magical moment.
They believe that we are limited only by imagination and defy the common belief of the laws of reality to lead us to a better future.
Magicians have a thirst for knowledge though they don’t willingly share it, rather they use it to show their vision.
The Magician makes people feel that anything is possible and dreams can come true.
They turn dreams into reality. The Magician excites, mesmerizes, uplifts and enlightens.
The Magician brand is great at finding win-win solutions that no one else thought about it. They do things differently ... and better ... and cutting edge. Anyone who has ever bought anything is seeking to make a change. The Magician is uniquely qualified to tap into this mindset.
The Magician brand has to be careful to not come off as manipulative. Being manipulated is one of this brands’ biggest fears. Even though the Magician provides transformation and dreams, it still has to be imbued with a level of trust. If you are too fantastical you will lose your audience's trust.
The Magician runs the risk of being seen as too fantastical or unbelievable. People still need to feel that they connect with this brand. This can be an unintended negative consequence of the Magician brand.
- Walt Disney