Seducer, Partner, Romantic, Companion, Matchmaker, Hedonist, and Connector
The lover desires to be desired. The experience of Intimacy, closeness and sensual pleasure is what the lover seeks and will use the means they have to achieve it.
They are motivated to become more physically and emotionally appealing to increase their capacity to attract others. They fear to be unnoticed, unloved and unwanted and because their passionate desires cloud their judgement, they can easily be misled.
Even when Lovers achieve all their desires, they are still fearful of loss.
The Lover Brand taps into people’s passions ... And, everyone is passionate about something. It is a very strong emotion that will drive people to do things and buy things that they really want. The Lover brand helps people recognize those passions and it taps into the “heart” of the matter.
If your competitors are staid, low-key or even boring, The Lover could be the formula that will spark interest within your target audience. Your company can make them feel inspired, special and invigorated.
The Lover Brand is intensely passionate. The trap of this intensity is finding yourself stuck in things that are bland, lifeless and meaningless.
Being alone or stuck with a situation, product, or service that you are not passionate about. Mediocrity. Being average. Being lack-lustre.