Child, Muse, Angel, Traditionalist, Purist, and Idealist.
The Innocent is a positive personality with an optimistic outlook on life. They crave safety but ultimately, they want themselves and everyone else to be happy.
They are honest and pure and have no ill-will towards anybody. They don’t hold grudges and believe everyone has the divine right to be who they truly are.
They see the beauty in everyone and have a knack to see the inner beauty that others don’t.
The Innocent brand spreads faith and optimism wherever it goes. People feel happy, rejuvenated and content with this brand. It is simple and easy to understand. Your customers trust that things will be chaos-free.
The Innocent Brand can be the cheery, easy-to-work-with-company that people feel good about. You use simple, uplifting words and messages that leave people feeling hopeful. If your competition is serious, complicated, or intense, you can be more positive and refreshingly simple.
Don’t become so simplistic or childlike that people don’t take you seriously. Some presentations may require a fairly deep dive into techie-jargon, complex explanations and the outlining of nit-picky details. These approaches don't feel very innocent and can weaken your approach.
The worst thing for an Innocent brand is to do something wrong, break trust, or let someone down. It is like a child disappointing a parent. Therefore, trust is very high on your priority list in this brand. You will achieve this trust by staying true to chaos-free simplicity.