Warrior, Athlete, Rescuer, Liberator
The Hero’s main motivation is to prove their worth through courage and determination. They work hard to gain the skills they deem required and take pride that their work sets them apart from the rest.
They need to meet challenges head-on and carry defeats or failures until they are corrected.
The Hero wants to save the day to prove their worth to themselves and so the world knows of their ability.
Typical hero brands will embody these positive ideas and brand attributes: Being motivational, self-confident, self-disciplined, competent, courageous, energetic, being a leader, empowered, masterful, being ambitious, focused, able to make tough choices, victorious, youthful, and inspiring.
A Hero instills a huge amount of trust and dependability.
Being “the hero” to your clients/customers. Going head-to-head and succeeding against less energetic brands (e.g. neighbor, innocent, mother.)
Hero brands fear: Being perceived as weak, being vulnerable, never being allowed to give up, physical or mental exhaustion and, worst of all, losing.
The negative side of The Hero includes perceptions of; being arrogant, always needing another cause to fight for, always accepting the dare, emotionally forging ahead when logic tells you to take a step back, and burning out.
You may fear being portrayed by others as a failure. Others may portray you as too gung-ho. Actions speak louder than words: Perceived success is dependent on the actual success of actions taken.