Adventurer, Pioneer, Seeker, Generalist, Wanderer, Individualist, Pilgrim and Trailblazer.
The explorer has a palpable inner drive to push themselves outside their comfort and conformity of everyday life; into the rugged environment they feel at home in.
They are brave, adventurous and love a challenge.
The challenges are more about understanding themselves more than proving to others and they are on an everlasting journey of discovery.
The Explorer is characterized by open-mindedness, tolerance, resourcefulness, vision, and ambition. The Explorer Brand makes people feel amazed, alive, and cultured. It brings out the adventurous side of people and situations. It truly makes people feel like they can achieve anything.
The Explorer brand has a great opportunity to stand out from their competition by finding the ways their products/services are unique and capitalizing on them.
Overpromising and under delivering. It is important that the Explorer brand maintains the ability to deliver the special experience, cutting edge product, or unique service that it promises – since this the basis of the brand.
Be afraid. Be VERY afraid of: conformity, getting trapped, inner emptiness, boredom, stagnating, being paralyzed and immobile, and being limited.