Mother, Doctor, Samaritan, Gaurdian, Healer, Matron, Grandmother, Mom, Parent, and Nanny.
The Caregiver is a selfless personality who is driven by the desire to protect and care for others, especially those in need. They are often maternity figures and take those who are in need of care, under their wing until they are stronger to take care of themselves.
This personality is personified perfectly by the nursing profession and though they like their effort to be recognized don’t like being patronized.
Caregivers are not just reactive, they are also preventative and tend to be in and around an event of harm, before or after.
Compassion, sympathy and trustworthiness. You can always count on a Mother brand to be there for you, care for you, and believe in you. Customer service is #1
If your competition is weak on customer service and loyalty, you can step in and give people a sense of security. Your clients and customers will feel appreciated and supported.
Caring for others at the detriment of yourself. Stretching yourself too thin. Being exploited or positioning yourself as a martyr. It would be a disaster if these time constraints resulted in your clients being harmed in any way.
Selfishness, uncaring, and ingratitude are poison to the Mother Archetype — just like they would be to your own mother. A Mother must ALWAYS be in touch with how their customers feel.