The truth will set you free!
The discovery of truth
Show the path to wisdom. Celebrate life-long learning.
The truth will set you free
To use intelligence to understand the world
Independence and fulfillment
Wisdom is where the answers lie. To appeal to a sage you need to pay homage to their intelligence as you communicate. Higher level vocabulary with layered or philosophical meaning will be acknowledged and appreciated while over simplified or dumbed down messages will not. They expect factual and well-researched information, which should be watertight to avoid challenges.
Even Adult Geeks Can Get Bullied
Gurus might often lack social graces, especially if they are really passionate about their ideas. Gurus really hate being outsmarted, proven wrong, tricked, or lied to. They can come across as a “know it all.” In marketing especially, often emotions will trump knowledge and data. It would be a mistake to discount or ignore this fact altogether.
Don't Be Filled With Fear
Overpromising and under delivering. It is important that the Explorer brand maintains the ability to deliver the special experience, cutting edge product, or unique service that it promises – since this the basis of the brand.
It's ALL About Trust
The Guru always has the opportunity to share their knowledge and help people become smarter and more informed. The more research, stats, information and explanations you can provide the more trustworthy and reliable you become. You are the “go to” source for information in your industry. You truly are an industry expert.
You fear not being the smartest person in the room, losing trust, being outsmarted, duped, or lied to. You MUST have a strong moral compass so as not to be lured by tactics that might degrade your trustworthiness.
Conducting a search for absolute truth by looking to experts to provide answers and objectivity.
Aiming to become an expert through critical thinking and analysis.
Achieving expert status through wisdom and a high level of confidence in one’s area of expertise.