We've got the power.
Exert Leadership. Demonstrate Superiority.
Power makes the world go round
To create prosperity and success
Responsibility and leadership
Stability and control
You are successful in work and in life. To appeal to a Ruler you must re-affirm their sense of power, control and respect. Rulers want to feel a sense of superiority. That they are part of an exclusive VIP club. Appealing to the masses will not get the Rulers attention and would more likely turn them off. Ruler brands must provide their customers with a sense re-affirmation that they are at the top of the ladder of success and are part of an exclusive club.
Be the best!
The Ruler is a leader in its industry. They are the dominant player. People know they are the standard that everyone is measured by. They value order, rules, sophistication, and high-end quality.
My way or the highway!
The Ruler runs the risk of becoming too demanding or full of themselves that people feel like they can’t relate and the products and services become unobtainable.
You can do better!
If your competition portrays an everyday, middle of the road, easy going brand, you can stand apart by being better than them. Higher end. In a class all by yourself. The Ruler taps into the emotions of want to do more and be better. Your products and services are simply "just better."
This is madness!
The Ruler absolutely abhors chaos and loss of power. Everything they do is orderly and precise. If they lose control of this, they feel powerless. The worst thing that can happen would be to lose your place of dominance. Beware of being seen as "power hungry."
Taking responsibility for one’s own life.
Being the leader of a family or group.
Becoming a leader at a higher level within the community or government.