Transform! Make dreams come true.
Knowledge of how the world works
Develop a vision and live by it. Transformation.
If you can dream it, you can achieve it
To make dreams come true
Finding win-win outcomes
The Magician archetype rarely fits a buyer persona but appeals to different personas with their ability to transform. Brands that provide a product or service that take their customers on a transformational journey (Lost to found, insecurity to security, worn out to refreshed), could well consider the Magician Archetype as the personality to connect with their audience.
Change Should Not Be Feared
The Magician makes people feel that anything is possible and dreams can come true. They turn dreams into reality. The Magician excites, mesmerizes, uplifts and enlightens.
Are You Believed?
Even though the Magician provides transformation and dreams, it still has to be imbued with a level of trust. If you are too fantastical you will lose your audience's trust.
Let’s find a solution!
The Magician brand is great at finding win-win solutions that no one else thought about it. They do things differently ... and better ... and cutting edge. Anyone who has ever bought anything is seeking to make a change. The Magician is uniquely qualified to tap into this mindset.
Don’t Believe Your Eyes
The Magician runs the risk of being seen as too fantastical or unbelievable. People still need to feel that they connect with this brand. This can be an unintended negative consequence of the Magician brand.
Experiencing “magical moments” that leaves one feeling mesmerized, satisfied, happy, or transformed in some way, though generally short-term or superficial.
The experience of “flow” – a state of being in which you are fully immersed and “at one” with what you are doing. The mental, physical, and spiritual are all in sync working in perfect accord toward reaching the vision.
The miracles or the complete manifestation of a vision.