I only have eyes for you.
To attain intimacy
Red Carpet Treatment.
Love makes the world go round
Being in relationship with things they love
Appreciation and passion
Belonging and connection
To appeal to a Lover you need to make them feel attractive or stir their passionate desires for connection and intimacy. Because of their attraction to sensory pleasure, communication and messaging should use sensual language and tone.
Imagery and tone of voice are especially important for the Lover archetype. Brands appealing to Lover personalities can leverage their audiences desire for sensual pleasure through sight, sound, smell or touch. The colour red is especially appealing to the Lover.
Where is Your Passion?
The Lover Brand taps into people’s passions It is a very strong emotion that will drive people to do things and buy things that they really want. The Lover brand helps people recognize those passions.
What am I passionate about?
The Lover Brand is intensely passionate. The trap of this intensity is finding yourself stuck in things that are bland, lifeless and meaningless.
We Bring the Passion!
If your competitors are staid, low-key or even boring, The Lover could be the formula that will spark interest within your target audience. Your company can make them feel inspired, special and invigorated.
Where’s the passion?
Being alone or stuck with a situation, product, or service that you are not passionate about.
Level 1: Casual
The Lover archetype is pretty surface level, in terms of intimacy. This is where we find the pure pleasure-seekers — the casual fling or one-dimensional friendships. Connections may be established and are likely even passionate, but they are not truly intimate or personal.
Level 2: Deeper
is all about forming deeper attachments and establishing commitments with who and what we love. We start to find fulfillment in these relationships.
Level 3: Spiritual
Brings us to a spiritual love. With a sense of wholeness and connection to others, it is a love that extends to mankind as a whole. Those who are familiar with the love of Christ can understand that as the ultimate expression, truly filling the deepest of voids we have for love.