If you’re not having fun, you’re doing something wrong!
To live in the moment with full enjoyment
If it can't dance, I'm not part of it.
If you’re not having fun, you’re doing something wrong
To have a great time and lighten up the world
Jester brands tend to grab attention. The biggest draw is usually its cleverness. The Jester is always very high on energy and the one thing you can count on is that no matter what, The Jesterwill do the unexpected. They are not afraid to bend rules or be politically incorrect. If your business culture is playful, wacky, and likes to have fun, and most importantly, not afraid to put yourselves out there, and always be really creative in your comebacks, then The Jester might be right for you.
Be the Jester
Fun, energetic, exciting, anything is possible. They will embody these positive ideas and brand attributes: They're playful and spontaneous ... they remind us to lighten up and live in the moment.
Don't Be Wimpy
The real danger is to not be taken seriously and be perceived as annoying. Jester brands fear being bored or boring to others. The Jester can also make light of things that are perhaps actually serious issues.
Imagine having fun every day with your marketing! This isn't just a possibility, it's a guarantee! Real possibilities happen when going head-to-head with less energetic brands (e.g. everyman innocent, caregiver) ... or going head-to-head with “serious” brands (e.g. ruler, outlaw, explorer, sage)
The Jester Archeytpe is only successful when it is embraced 100% ... not 99.99%
The Jester expressed at level one sees life as a game. The only important thing is to just have fun!
Level two is more advanced. Here, the Jester is expressed by combining fun with resourcefulness/intelligence (resulting in things like practical jokes, or finding ways to get around rules). This is where the cleverness and innovation is developed.
At the highest level, the Jester knows that life is lived in the moment. If all we have is today, we should live each day to the fullest.