The truth will set you free!
To experience paradise
Display wholesome virtue. Foster feel-good spirit.
Life doesn't have to be hard. Keep it simple
To be happy
Faith and optimism
Independence and fulfillment
To appeal to an Innocent, you need to earn their trust with simple, honest and most importantly, positive communication. Negative or guilt based communication is a complete turnoff. They need to associate your brand with safety and will feel a connection when their inner beauty is recognised.
Don’t Worry. Be Happy!
The Innocent brand spreads faith and optimism wherever it goes. People feel happy, rejuvenated and content with this brand. It is simple and easy to understand.
Don’t become so simplistic or childlike that people don’t take you seriously.
A Breath of Fresh Air
The Innocent Brand can be the cheery, easy-to-work-with-company that people feel good about. You use simple, uplifting words and messages that leave people feeling hopeful. If your competition is serious, complicated, or intense, you can be more positive and refreshingly simple.
We Won’t Let You Down!
The worst thing for an Innocent brand is to do something wrong, break trust, or let someone down. It is like a child disappointing a parent. Therefore, trust is very high on your priority list in this brand. You will achieve this trust by staying true to chaos-free simplicity.
Includes people who feel paradise is their birthright and not having it makes them angry. They are defined by a childlike perspective and traits such as naïvete and narcissism.
The midpoint in the process of achieving innocence that focuses on renewal, reframing, and cleansing. People at this level are still searching for paradise but haven't quite found it yet. Innocents at level 2 are seeking to reinvent or renew themselves through new beginnings.
The most highly evolved Innocents who believe that people make choices for a simpler, values-driven lifestyle and as a result create their own paradise and sense of spiritual oneness. The belief is that innocence (paradise) comes from within, not from outer experiences.