Productively, Energetically and Efficiently Save the Day!
To prove worth through difficult action
Red Carpet Treatment.
Where there is a will, there is a way
To exert mastery in a way that improves the world
To appeal to a hero you should inspire them and make them feel empowered to succeed and achieve. They see themselves as upstanding citizens and the bully’s nemesis and they stand up for what’s right. Hero’s want to rise to their ambitions and brands that can acknowledge those ambitions and encourage the challenge will connect with them. A Hero wants to be inspired by the possibility to achieve and gratification that comes with it.
Be the Hero
Being motivational, self-confident, self-disciplined, competent, courageous, energetic, being a leader, empowered, masterful, being ambitious, focused, able to make tough choices, victorious, youthful, and inspiring.
Don't Be Wimpy
Hero brands fear being perceived as weak, being vulnerable. The negative side of The Hero includes perceptions of; being arrogant, always needing another cause to fight for, always accepting the dare.
It CAN happen...
Being “the hero” to your clients/customers. Going head-to-head and succeeding against less energetic brands (e.g. neighbor, innocent, mother.)
Deliver the Goods!
You may fear being portrayed by others as a failure. Others may portray you as too gung-ho. Actions speak louder than words: Perceived success is dependent on the actual success of actions taken.
The Hero displays the ability to overcome — competence as demonstrated through achievement or victory in competition.
Shows the Hero archetype faithfully serving others, often out of duty, commitment, or conviction.
The Hero uses its strength and courage to make the world better. This requires the greatest level of sacrifice.