Bring visions to reality with creativity and talent.
To attain intimacy
Red Carpet Treatment.
Trust the creative process. Express yourself
To create something of enduring value
Creativity and imagination
Stability and control
See potential everywhere. To appeal to a creator you must celebrate the creative process while inspiring self-expression. Brands that provide the means or tools to express themselves creatively with freedom of choices would be well positioned with the Creator Archetype. Their communication should stir the desire for the creative process and inspire their customers to express their nature to the best of their ability. Creator brands leverage their audiences’ imagination and their desire to create and innovate.
The Creator Brand makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache ... they have flair!
Don’t Be a Drama Queen!
Letting perfectionism cloud the original vision. They need to be careful to not let their creativity trump pragmatism and common sense.
Be the Vision!
The Creator brand has a great opportunity to make their clients’ dreams and visions a reality through creative, talented, and unique ways. Your clients were feeling like they were just rehashing old ground and were stuck in a rut ... until they met YOU!
Don’t Be Ordinary! — “Meh” visions. Ordinary projects. Lost inspiration and artistic blocks. You may not like them but, sometimes, the details really do matter.
At its most basic, the Creator archetype is expressed by the act of creating, but not truly innovating. At level 1, “creativity” happens by simply imitating others.
Once able to move past imitation, and starting to give form to one’s own vision, the archetype begins to express authenticity. The process is deeper and more introspective, coming from within instead of looking at what is already out there.
At its highest level, the Creator archetype fosters true innovation and beauty, and creates something enduring that is able to influence society.