Do nice things for others! Be caring.
To protect people from harm
Others before self. The greater good is worth the sacrifice.
Treat your neighbor as yourself
To help others
Compassion and generosity
Stability and control
We must all strive to bestow service upon one another. The Caregiver archetype is a perfect fit for brands that help those in need. The people such brands help are often vulnerable and sensitive and require a soft touch. Warm, thoughtful, generous and motherly approach offers a feeling of safety that will appeal to their needs. A Caregiver brands aim is to make their customers feel secure, protected and cared for. Caregiver brands may need to appeal to wider audiences as they often require external input in order to provide care for those in need. In such a case, educational and conscience evoking messages may be the key.
We're Here For You
Compassion, sympathy and trustworthiness. You can always count on a Mother brand to be there for you, care for you, and believe in you. Customer service is #1
I'm SO Busy!
Caring for others at the detriment of yourself. Stretching yourself too thin. Being exploited or positioning yourself as a martyr.
We'll Take Care of That
If your competition is weak on customer service and loyalty, you can step in and give people a sense of security. Your clients and customers will feel appreciated and supported.
Selfishness, uncaring, and ingratitude are poison to the Mother Archetype — just like they would be to your own mother. A Mother must ALWAYS be in touch with how their customers feel.
The Caregiver brand archetype includes caring for one’s dependents.
Involves finding a balance between caring for oneself along with caring for others.
Speaks to an altruistic concern for the world at large.